“Automation” is the word of the day. Whether they’re designing Web commerce apps that sync a client’s inventory with orders placed from an iPhone or customized cash register point-of-sale systems that run on an iPad, products that mean fewer headaches for the customer give Krate the freedom to innovate.
“At the end of the day, we’re really trying to have the small businesses engage in their own community,” Scalleat said. “‘Cause they know their products the best; they know the customers the best.”
"Social media is something, especially in this area, that is so incredibly lucrative for businesses," Connor said. "To have a successful social media campaign, you have to have something really unique, have a diverse product and have people who are passionate about it and willing to spend time interacting."
Connor pointed out that Facebook, Twitter, Instagram and other forms of social media allow businesses to communicate its products, ideals, and culture quickly to prospective consumers. Facebook, he said, is the most valuable online tool for a business, which gives them the ability to supply users with information, pictures, products and keep them up to date on events.
"Images sell more than anything," he said. "It's better to have quality over quantity. You have to provide useful information."
Connor has worked with ReferLocal.com founder and CEO Kris Jones, who he called a leader in the local technology industry. Mr. Jones said Connor represents a "new breed of entrepreneurs" who first connected to the Internet at a young age and never disconnected. Connor's young age offers his clients an advantage since he is able to offer a perspective of how he and others in his generation connect with businesses on the Internet, Mr. Jones said.