Gift cards are a 100-billion-dollar industry. How could it not be? Restaurateurs want a way to spread business. Diners want a straightforward gift to show some love for their favorite restaurants. It’s a win for all parties. But fewer than 3% of local businesses across the US offer their gift cards online, even as online gift card sales increase 29% annually. How do you make and maintain a gift card program that will stay up-to-date in the rapidly changing digital paradigm?
Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months. The social network presets an interesting opportunity to visually represent your brand, cuisine, and personality.
By paying as an advertiser, Yelp opens up a whole new set of features for you, including the ability to add unlimited photos to your Yelp account and a high-quality 60-second video produced by a professional videographer to be displayed on your listing. Your adverts are displayed on the listings of other related businesses in your area as well as in the search results when a potential customer is looking for a restaurant in your area. Your competitors’ adverts will also be removed from your listing, allowing you to keep the purchasing focus solely on your business.