Gift cards are a 100-billion-dollar industry. How could it not be? Restaurateurs want a way to spread business. Diners want a straightforward gift to show some love for their favorite restaurants. It’s a win for all parties. But fewer than 3% of local businesses across the US offer their gift cards online, even as online gift card sales increase 29% annually. How do you make and maintain a gift card program that will stay up-to-date in the rapidly changing digital paradigm?
Less than 3% of family owned restaurants sell their gift cards online, a mistake that can cost a restaurant tens of thousands of dollars annually. Our average fine dining restaurant client will sell over 10K worth of gift cards online in the month of December alone. Over $100 Billion is spent on gift cards annually and online gift card sales are growing by 29% per year as customers search for more convenient and unique gift options.
By paying as an advertiser, Yelp opens up a whole new set of features for you, including the ability to add unlimited photos to your Yelp account and a high-quality 60-second video produced by a professional videographer to be displayed on your listing. Your adverts are displayed on the listings of other related businesses in your area as well as in the search results when a potential customer is looking for a restaurant in your area. Your competitors’ adverts will also be removed from your listing, allowing you to keep the purchasing focus solely on your business.